Where evidence becomes value & value becomes access
Market
access
Modelling
and analytics
Value
communication
Our work brings together three disciplines
Market Access grounded in insight, not convention
Modelling & Analytics designed to push beyond traditional methods
Value Communication that transforms complexity into clarity through creativity
Evidence review & synthesis
Delivering robust evidence synthesis to support comparative and value-based assessments
Evidence review Health technology assessment
Combining evidence generation and HTA strategy to support appraisal and reimbursement outcomes
HTA Across market access strategy, innovative modelling, and value communication, we help teams plan evidence early, generate decision‑grade insights, and translate data into clear, credible narratives for payers, policy and HTA bodies
iCon is built around a clear ambition: to continuously improve how we work, what we deliver, and the value we add
When healthcare systems decide whether to fund a new treatment, they ask one key question: is it good value for money compared with other treatments?
But it’s far more complex than that — as our CEO, Phil McEwan, explains…
Discover how public health modelling shapes real‑world decisions — explained through an interactive zombie outbreak simulation. Contact us to host a live session!