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Meet the Management Team

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Led by Phil McEwan and Jason Gordon, and supported by our experienced teams of Senior Managers and Principals, HEOR Ltd comprises of over 50 researchers, analysts and writers.

We provide a supportive culture focused on individual’s development and satisfaction; consequently, we have a high rate of staff tenure. Our staffing model is designed to recruit and retain staff that provide a powerful mix of technical and research excellence, commercial awareness, and second to none deliverables. Our rationale is to have in place the resources required to deliver exceptional quality and innovation that promotes the appropriate use of technologies and maximises their commercial opportunity.


Senior Managers

Our Senior Management is made up of Ian Jacob (Health Economics), Daniel Sugrue (Medical Writing) and Beverley Jones (HTA).

Research Analysts

Modelling the natural history of disease and the impact of therapeutic interventions is at the core of our research activities. Our Principal Research Analyst Oliver Darlington leads our team of analysts to develop, adapt and validate the full range of health economic models, from natural history disease models through to cost-effectiveness and budget impact models.

Medical Writers

Led by Senior Mangers in Medical Writing and HTA respectively, Daniel Sugrue and Beverley Jones, our writing team have a wealth of experience in Health Technology Assessment and publication developments providing insightful, scientific output.

Statisticians and Researchers

Providing conventional and modern statistical analytics to clinical trial and real-world data and evidence synthesis; our team of statisticians and data scientists are led by Michael Hurst, working with Carmen Tsang. 

Training and Education

Economic evaluations of healthcare interventions routinely focus on population level cost-effectiveness analyses to support reimbursement decisions; the so-called ‘Fourth Hurdle’. Yet what is informative at the policy level does not always translate meaningfully to the local population or individual patient level.Population level analyses consider the ‘average patient’, while local payers and prescribers work with a group of individual patients with specific characteristics and health challenges. Translating the findings of policy level analyses to individual patients requires a full understanding of drivers of economic value and consequent affordability. Demonstrating value to payers and prescribers is increasingly recognised as the ‘Fifth Hurdle’.

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