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Meet the Management Team

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HEOR Ltd is lead by its Founders and Chiefs – Phil McEwan and Jason Gordon and supported by our experienced teams of Directors and Senior Managers and over 90 Consulting and Research Professionals.

We provide a supportive culture focused on individual’s development and satisfaction; consequently, we have a high rate of staff tenure. Our staffing model is designed to recruit and retain staff that provide a powerful mix of technical and research excellence, commercial awareness, and second to none deliverables. Our rationale is to have in place the resources required to deliver exceptional quality and innovation that promotes the appropriate use of technologies and maximises their commercial opportunity.


Supporting Phil and Jason is Managing Director, Nick Bruce, Operations Director, Rachel Livermore, Head of HR Sorcha Bangham, and Head of Finance Zoe Powell. Directors of Market Access, Bob Swan, Value Communication, Carrie Fidler, Evidence Review & Synthesis, Vicki Young and Creative Director, Andre Niezgoda. Our HEOR Germany team is lead by Technical Director, Volker Foos.

Senior Management Team

Our senior management team includes our heads of department; Daniel Sugrue (Medical Writing), Beverley Jones (HTA), Tray Brown (Health Economics), Kevin Cadwell (Evidence Review & Synthesis), Guy Thompson (Data Science & Analytics) and Olaf Schoeman (Innovation).

Market Access and Reimbursement

Chronic hepatitis C virus (HCV) infection is associated with significant morbidity and mortality. The global prevalence of HCV infection has been estimated at 1.6% (1.3–2.1%), equivalent to 115 (92–149) million individuals. Whereas rates of infection are decreasing in the developed world, HCV related liver disease is expected to increase due to the latent nature of early infection and the significant number of undiagnosed cases.

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