Visual thinking for an evidence-based industry

Creative design in HEOR is not simply about making things “look nice”; it is about making complex evidence understandable, credible and actionable

What healthcare gets wrong about value. An interview with our CEO in the Business Reporter, Best of British Business showcase

When healthcare systems decide whether to fund a new treatment, they ask one key question: is it good value for money compared with other treatments? But it’s far more complex than that

A year of progress in evidence generation

Across 2025, we contributed 25 publications in 14 journals and presented 21 studies across scientific meetings in cardiology, immunology, microbiology, nephrology, respiratory medicine, oncology, diabetes, obesity, and rare diseases

ISPOR 2025 posters: Exclusive author insights

This poster was presented at ISPOR 2025 in Glasgow (9-12 November). Author

James Dennis explains the motivation behind the research and provides further insight into the findings