Marie Luker |
In today’s fast-paced job market, the role of a talent acquisition professional has evolved significantly. As the Head of Talent Acquisition for a healthcare consultancy with >110 employees, I have spent nearly 20 years dedicated to delivering a positive candidate experience. Ensuring that every candidate leaves our recruitment process with a positive impression has always been a guiding principle for me.
Over the years, I have seen many changes in the recruitment landscape. More recently, one of the most significant shifts has been the rise in the use of AI technology and I’ll be honest, I am still figuring this out. While AI can be a valuable tool in the recruitment process, it cannot replace the human element that is so crucial to delivering a great candidate experience. As someone who takes the time to review each CV, considering how skills can be applied in the workplace and recognising the transferability of many skills, I understand the importance of a personalised approach.
Recently, I have noticed an increase in the number of CVs we are receiving that look remarkably similar. This trend is likely due to the growing use of AI tools that help candidates write their CVs and cover letters. While I do not discourage the use of AI, and recognise how it can help to find those sometimes elusive words, I believe it is essential for candidates to differentiate themselves. Just think if you are using AI to help you apply for a specific role, how many other individuals are doing the same things and likely using the same AI tool/software?
While you can use AI technology to help you, I’d advise against using AI to do it for you. Here are my top tips:
Tailor your CV and cover letter to the role: AI tools can help you create a polished CV, but it is crucial to tailor your application for each job you apply for. Highlight the skills and experiences that are most relevant to the specific role and company.
Showcase your unique value: Think about what sets you apart from other candidates. Do you have unique experiences, skills, or accomplishments that make you a great fit for the role? Make sure to emphasise these in your CV and cover letter.
Use AI as an aid, not a replacement: AI can help you get started, but it should not replace your own voice and personality. Use AI-generated content as a foundation, then personalise it to reflect your unique strengths and experiences.
Focus on transferable skills: Many skills are transferable across different roles and industries. Highlight these skills and explain how they can be applied to the job you are applying for.
Keep it human: Remember that recruitment is ultimately about people. Show your personality and passion in your application. A well-crafted CV and cover letter that reflect your genuine interest in the role and company can make a significant impact to the person who is reading your CV. Remember not everyone is using AI as a tool to review CV’s – I for one am not!
While AI is transforming the recruitment landscape, I believe the human element remains irreplaceable. By taking the time to tailor your CV and cover letter, showcasing your unique value, and keeping your application personal, you can stand out in the competitive job market. As a talent leader passionate about delivering a great candidate experience, I encourage you to use AI as a tool to enhance your application, not to replace the human touch that makes you who you are!