Privacy Policy
Welcome to HEOR’s website privacy policy
HEOR respects your privacy and is committed to protecting your personal data. This privacy policy aims to give you information on how we collect and process your personal data through your use of this website
This website is not intended for children and we do not knowingly collect data relating to children
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them
Important information
Controller
Health Economics and Outcomes Research Ltd is the controller and responsible for your personal data (collectively referred to as “HEOR”, “we”, “us” or “our” in this privacy policy)
Contact details
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below
Address: Health Economics and Outcomes Research Ltd, Rhymney House, Unit A Copse Walk, Cardiff Gate Business Park, Cardiff, CF23 8RB
Email address: enquiries@heor.co.uk
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance
Changes to our privacy policy
We keep our privacy policy under regular review
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us
Third party links
This website includes links to third-party websites, plug-ins and applications. These links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources and we shall not be liable to you for any loss or damage, whether in contract, tort, breach of statutory duty or otherwise for use of or reliance on any content displayed on our website, including in respect of linked websites or resources (this exclusion does not apply to exclude or limit in any way our liability to you where it would be unlawful to do so)
Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data)
We may collect, use, store and transfer different kinds of personal information data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, marital status, title, gender, job title and organisation name, organisation address and department information
- Contact Data includes personal email address, business email address and telephone numbers and the personal information data for any secretarial or personal assistant support you may use
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy
If you fail to provide personal data
Where we need to collect personal data to deal with your enquiry, and you fail to provide that data when requested, we may not be able to deal with your enquiry. If this is the case, we will notify you at the time
How is your personal data collected
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity and Contact Data when you
- correspond with us by post, phone, email or otherwise
- submit a message via our “Contact Us” page
- enquire about our services
- request marketing or publications to be sent to you
- give us feedback
Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details
Third parties. We may receive Technical Data from analytics providers such as Google based outside the EU
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
- Where we need to comply with a legal obligation
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate
Purpose/activity | Type of data | Lawful basis for processing including basis of legitimate interest | |
|---|---|---|---|
To deal with your enquiry | (a) Identity (b) Contact | Necessary for our legitimate interests (to assess how best to assist prospective clients) | |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security and to prevent fraud) (b) Necessary to comply with a legal obligation | |
To deliver relevant website content to you | (a) Identity (b) Contact (c) Marketing and Communications (d) Technical | Necessary for our legitimate interests (to study how clients use our services, to develop them, to grow our business and to inform our marketing strategy) | |
To use data analytics to improve our website and marketing and user experience | Technical | Necessary for our legitimate interests (to define types of clients for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) | |
To make suggestions and recommendations to you about services and events that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Marketing and Communications | Necessary for our legitimate interests (to develop our services and grow our business) | |
Promotional offers from us
We may use your Identity, Contact and Technical to form a view on what we think you may want or need, or what may be of interest to you
You will receive marketing communications from us if you have requested information from us or purchased products/services from us and you have not opted out of receiving that marketing
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of service purchase
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy
Disclosures of your personal data
We may share your personal data with the following third-parties for the purposes set out in the table above:
- Service providers who help us run our business, such as third-parties who provide IT and system administration services
- Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services
- Other companies in our group as part of our regular reporting activities on company performance, in the context of a business reorganisation or group restructuring exercise, for system maintenance support and hosting of data
- HM Revenue & Customs who require reporting of processing activities in certain circumstances
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions
International transfers
Personal data we hold about you may be transferred to other countries (which may include countries outside the European Economic Area (“EEA”)):
- where we do business; or
- where our third parties conduct their activities
These countries may have less stringent privacy laws than we do. If we, or our permitted third parties, transfer your personal data outside the EEA, we will ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission
- We may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so
Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements
In some circumstances you can ask us to delete your data: see your legal rights below for further information
Your legal rights
Under certain circumstances, you have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy
- Where our use of the data is unlawful but you do not want us to erase it
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent
If you wish to exercise any of the rights set out above, please contact us
No fee is usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated